PinnedEcem CelikelHow To Conduct Thinking Aloud Test In 6 StepsOne of the easiest ways to have some idea about your product’s usability is to perform thinking aloud test. The user speaks their thoughts…Apr 20, 2020Apr 20, 2020
Ecem CelikelChange Management in 6 StepsAs we are coming to an end with the master’s in Content Strategy, it was nice to have a lecture about this subject as we all experienced a…Jun 30, 2021Jun 30, 2021
Ecem CelikelTools to Help Digitalize Your WorkSince Covid came into our lives all of a sudden, we had to minimize human contact. Which led us to use digital tools maybe more than we…May 23, 2021May 23, 2021
Ecem Celikel7 Story ArchetypesThere could be millions of different ways to tell a story. However, when we look at history, films, theaters, literature, it all revolves…May 10, 2021May 10, 2021
Ecem CelikelDifferent Ways to Structure Your ContentStructuring your content helps the user predict where the information they are looking for easily. It helps them to get an understanding of…Apr 30, 2021Apr 30, 2021
Ecem Celikel5 Behavior Patterns to Understand Why Some Design Principles WorkAs Content Strategy students, we had an interesting and productive workshop with Robert Weller. It was especially interesting for me…Mar 31, 2021Mar 31, 2021
Ecem CelikelBuilding Trust and Loyalty With CommunityWe live in a time where you have the power to say anything about your product or service and spread the word out there. You can…Jan 29, 2021Jan 29, 2021
Ecem Celikel3 Techniques to Help You Get CreativeAs many of us do, I also admire creative & out of the box thinking advertisement when I see one. I always think to myself “how do they…Jan 22, 2021Jan 22, 2021
Ecem CelikelHow to Create a Brand-driven Content StrategyAs we move forward with our “Content Strategy” master’s, Margot Bloomstein has added the term “brand-driven” in front of it in her lecture…Jan 16, 2021Jan 16, 2021
Ecem CelikelBrand identification: Card sortingWhat do you want to communicate? This is a question, especially for start-up companies. When you don’t know where to start, this method…Oct 5, 2020Oct 5, 2020
