As we are coming to an end with the master’s in Content Strategy, it was nice to have a lecture about this subject as we all experienced a big change in our life. Yes, the global pandemic. …

Since Covid came into our lives all of a sudden, we had to minimize human contact. Which led us to use digital tools maybe more than we ever used them. To work, to connect with loved ones, to have a therapy session, to shop, concerts, workout, lectures… Basically, for everything. …

There could be millions of different ways to tell a story. However, when we look at history, films, theaters, literature, it all revolves around some specific archetypes. The details may change, but the basis remains more or less the same. While studying Content Strategy, we had some interesting lectures that…

Structuring your content helps the user predict where the information they are looking for easily. It helps them to get an understanding of the logic of grouping the information. It is essential to have a good structure because nobody has time to figure out to find the buried information on…

As Content Strategy students, we had an interesting and productive workshop with Robert Weller. It was especially interesting for me. Because we did not only learn about the ways to design content, we also learned why these techniques work to get fellow humans’ attention. …

We live in a time where you have the power to say anything about your product or service and spread the word out there. You can communicate all the things you want through all the digital channels. However, companies are not the only ones who have space in the online…

As many of us do, I also admire creative & out of the box thinking advertisement when I see one. I always think to myself “how do they come up with this stuff?” …

As we move forward with our “Content Strategy” master’s, Margot Bloomstein has added the term “brand-driven” in front of it in her lecture and brought us a different perspective. While the content strategy will give us a system to manage the content through its lifecycle, a brand-driven content strategy will…

What do you want to communicate? This is a question, especially for start-up companies. When you don’t know where to start, this method becomes very handy. Here’s how it works: 1- Write down these 3 categories; what are we, what we would like to be, what we don’t want to…